FMCG specialists driving growth through innovation & expertise

Official supply partners to major UK retailers, helping brands get listed and grow.

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Official Supply Partner To the UK's Leading Retailers

At The Good Food Group, we work closely with the UK’s biggest retailers every day, collaborating directly with buying teams to launch new brands, plan promotional activity, and deliver standout category solutions. As a trusted supply partner, we have a proven track record of bringing fresh innovation to shelves and helping retailers stay ahead of consumer trends.

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Our brand partners

We work with the best brands in the industry to bring you quality products

Free Soul

We're proud to partner with one of the UK’s leading women’s wellbeing brands, supporting their growth into Boots and beyond through strategic retail expansion.

Spacegoods

Partners since 2023, we’ve helped Spacegoods secure their first listing in Holland & Barrett and now expanded into all of the major UK retailers.

Ancient & Brave

Ancient & Brave is redefining modern wellbeing with premium functional nutrition. TGFG has supported their expansion into Boots, and now their presence across UK retail.

Our House Of Brands

And More!
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And More!

Our categories

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How We Can Support You

  • Retail Support

    We are the experts in driving, launching and managing the brands of the future in retail.

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  • Product Development

    From conceptualisation to delivery, we can assist you in developing innovative products.

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  • Design Services

    Our in-house designers are on hand to create stunning packaging, graphics and more.

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Our success for clients in 2024

At The Good Food Group, we are results-driven. We don't just work with any brand - we partner with those who we know we can deliver success for. With our expertise, industry knowledge and retailer relationships, we focusing on launching and scaling brands that are built for growth. Our track record speaks for itself, and we're committed to driving real impact for every brand we take on.

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NPD Units Developed

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Units Landed In Retail

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Buyers Connected

A note from our founder, Ross

Since founding The Good Food Group, my mission has always been clear, championing innovative and exciting brands, helping them find their place in the competitive retail landscape. What started as a passion project has evolved into something truly remarkable.

-Ross Carlin, Founder & CEO

Meet The Rest Of TGFG Team

The Good Food Group Timeline

TGFG Consultancy Was Founded
2018

TGFG Consultancy Was Founded

The Good Food Group was born, with our founder Ross providing consultant services to challenger FMCG brands looking to enter the retail world.

Buyer's Discovery Club
2020

Buyer's Discovery Club

Our infamous yellow 'discovery boxes', containing samples of hand-picked, exciting brands, sent directly to retail buyer's doors across across the UK.

Established Retail Partner
2021

Established Retail Partner

TGFG team expanded, moved into a new office space and became an Official Supply Partner to 11 major UK retailers, launching brands each month.

Expansion of Portfolio
2024

Expansion of Portfolio

Diversified our house of brands, bringing on some of the largest brands across multiple categories, and leading their retail growth in the UK and beyond.

Coming Soon
2026 -

Future Growth Vision

Grow our house of brands and retail partnerships internationally to deliver a 360 service for innovative brands and retail buyers looking to drive category growth.

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