A playful launch campaign created for NutriPaw which then land in over 400 Sainsbury’s stores across the UK and drive awareness of the brand’s move into retail.

Built around the idea of a “missing” NutriPaw pup, the campaign used playful missing posters, security-style imagery and social content to create intrigue before revealing where they’d gone — straight to Sainsbury’s shelves.

The result was a fun, story-led retail launch that turned a major brand milestone into engaging content, while encouraging customers to discover NutriPaw in-store. Nutripaw has now launched into over 400 Sainburys stores thanks to this creative piece!