The Good Food Group

Our Services


Level up your product game with The Good Food Group – your one-stop-shop for breaking into the market and taking your brand to new heights.

Our expert team have experience in creating and launching on-demand products that are market leading in both specification and taste, taking care of the full, bespoke process from concept to delivery. We have access to clear and relevant market data insights through Nielsen IQ software, making sure the products we create are innovative and on trend.

We’re not just a team; we’re your partners in making projects simple and easily managed. Let’s redefine the retail game together.


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Our services

Retailer Own Label

We offer strategic retail support, analysing the UK landscape, assessing current trends, and providing insights on future trends using data from our partners, Nielsen IQ. Our team supports major UK retailers across various sectors with Own Label and private label product solutions.

Brand Own Label

We assist established brands in NPD for successful market launches. Our team collaborated with the Swisse Me Management Team, guiding them strategically in NPD to ensure the right innovative products were developed for both market appeal and commercial success. The Good Food Group subsequently created and launched a range of Swisse Me products, spanning formats.

Personal Consultation

Our leadership offers tailored consultation packages to shape your NPD pipeline. We thoroughly analyse your business, market, competitors, and retailers, providing recommendations to strengthen business growth. We offer expert advice on the advantages and potential pitfalls of different product types, offering clear rationale for moving forward with specific products.

Our formats







The process

Clear and Relevant Market Insights

We can support you with market data from the UK retail sector through Nielsen IQ. In addition, we can provide comprehensive insights on ranging and merchandising strategies in collaboration with our retail management division.

Concept Building

Our market insight allows us to identify gaps in the market and potential opportunities for your brand to penetrate.

Product Briefing

Our expertise in product development allows us to help you form the best product possible that resonates with your target audience.

Commercial Structuring

We have a dedicated commercial team to analyse different strategies, positionings and distribution channels to maximise sales potential.

Supply Chain Setup

We provide guidance on sourcing strategies, vendor selection and logistics planning to ensure cost-effective, timely and retail-ready delivery of products.

Final Product Delivery

After the rest of process is complete, we ensure that your products land where they need to be and ready to sell!

Sucess stories

Your Good Health company Products

Your Good Health Co. was founded by The Good Food Group in the VMS market, with an aim to cover a wide range of problem areas and product formats, at an affordable RRP. We now have a range of 30 products across various need states and formats including: mental wellbeing, hormone health, sleep, beauty, energy, children, male & female specific across a range of formats including tablets, capsules, powders, tonics, liquid drops, melts, Bars, hot and cold drinks.

Vivid Edible Skincare was developed to be the first functional liquid serum supplement that can be consumed as part of your daily skincare routine. The Good Food Group led the product strategy, market research, formulation, sampling process, product design, brand design, compliance and launch campaign strategy. The products combine well-known ingredients from the cosmetic industry coupled with ingredients that support product claims.


Barkology was built for one of the largest UK retailers to support the ever-growing pet supplement category. The emphasis was on a cost-effective solution across a small range that targeted the most common supplements purchased in the pet supplement category. The Good Food Group led the research, the development and design process to end up with a range of products that fit the most popular market formats and solutions.

With examples of...





Melt Tablets




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