The Good Food Group

Sucess Stories

Sucess Story:

Shreddy sucess

SHREDDY’s mission was to develop vegan supplements that actually taste delicious too, after being disappointed at the lack of development currently in the market. They are now a global fitness brand who are thriving in the health market ever since their launch!

SHREDDY partnered with The Good Food Group team to support them in elevating their retail journey and with a goal of launching their products on to the UK high-street.

Through working with our business development and account management team, SHREDDY achieved a launch of their Daily Dose Peach Ice Tea, Cloudy Lemonade BCAA and Chocolate Protein into the entire Superdrug estate in November 2021.

This total store launch, came after their products performed great on shelf at 270 Superdrug stores in the previous month – an opportunity our team capitalised on!

The Good Food Group is proud to be an official supply partner for Superdrug, and our team works with their category buyers closely on a daily basis. This relationship made the listing process as efficient and simple as possible for both brand an retailer.


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